Investor-Ready: Creating a Fintech Pitch Deck That Delivers Results
Understanding the Purpose of a FinTech Pitch Deck
What Investors Expect
When it comes to FinTech, investors are looking for much more than just a promising idea. They want to see a comprehensive and compelling narrative that clearly articulates the problem your company is solving, the innovative approach you’re taking, and the potential market impact. Specifically, investors expect your pitch deck to:
- Identify a Clear Problem: Investors want to know that you understand the specific pain points within the financial industry. Whether it’s inefficiencies in payment processing, challenges in regulatory compliance, or gaps in financial inclusion, your pitch deck should begin with a well-defined problem statement that resonates with the target audience.
- Offer a Unique Solution: FinTech is a competitive space, so it’s crucial to demonstrate how your solution stands out. Investors expect to see a product or service that not only addresses the identified problem but does so in a novel, scalable, and defensible way. Highlighting the technology behind your solution, whether it’s AI, blockchain, or advanced analytics, can help convey your unique value proposition.
- Demonstrate Market Potential: Investors need to be convinced that there is a sizable and accessible market for your solution. This includes providing data on market size, growth trends, and potential market share. Investors are particularly interested in FinTech companies that can disrupt traditional financial services or tap into underserved markets.
- Showcase a Viable Business Model: A brilliant solution without a solid plan to generate revenue will likely fall flat with investors. They expect to see a clear and sustainable business model that outlines how your company plans to make money. This could involve transaction fees, subscription models, or partnerships with financial institutions.
- Highlight Traction and Milestones: Investors look for evidence that your FinTech company is gaining traction. This could be in the form of user growth, revenue figures, partnerships, or successful pilot programs. Highlighting key milestones achieved so far gives investors confidence that your company is on the right track.
- Present a Strong Team: The strength of your team is often a critical factor in an investor’s decision. They want to see that your team has the necessary expertise in both technology and finance, as well as a track record of executing in challenging environments. Investors are more likely to back a team that demonstrates deep industry knowledge and the ability to adapt to a rapidly changing landscape.
Tailoring Your Message for FinTech
While the fundamentals of a pitch deck apply across industries, FinTech requires special attention to certain aspects due to the highly regulated and complex nature of the financial sector. Here’s how to tailor your message specifically for FinTech:
- Emphasize Regulatory Compliance: FinTech companies operate in a heavily regulated environment. Investors need to be reassured that you understand the regulatory landscape and have strategies in place to navigate it. Highlight any regulatory approvals you’ve obtained, and explain how your solution complies with relevant laws and standards.
- Address Security Concerns: Financial data is highly sensitive, and security is a top priority for both consumers and investors. Detail the measures you’ve implemented to protect data and prevent breaches, including encryption, secure authentication, and regular security audits.
- Focus on Scalability: Investors in FinTech are particularly interested in scalability. They want to know that your solution can handle large volumes of transactions and users without compromising performance or security. Discuss your infrastructure and how it can scale as your company grows.
- Highlight Partnerships: Partnerships with established financial institutions can be a strong signal to investors. They demonstrate credibility and can accelerate growth by providing access to larger customer bases and resources. If you have any partnerships or strategic alliances, make sure to highlight them prominently in your pitch deck.
- Demonstrate Technological Innovation: FinTech is synonymous with technological disruption. Investors expect to see how your use of cutting-edge technologies — whether it’s blockchain, AI, machine learning, or cloud computing — gives you an edge over traditional financial services and competitors.
Key Components of a FinTech Pitch Deck
A well-structured pitch deck is crucial for clearly communicating your vision, strategy, and potential to investors. Below are the key components that should be included in a FinTech pitch deck, each serving a specific purpose in building your case.
Problem Statement: Identifying the Market Need
Your pitch deck should start by clearly articulating the problem your FinTech company is addressing. This is where you connect with your audience by identifying a significant pain point in the financial industry. Whether it’s the inefficiencies in cross-border payments, the lack of financial inclusion for underserved populations, or the complexity of regulatory compliance, make sure the problem is both relatable and pressing.
Data-Driven Insights: Use statistics and real-world examples to highlight the severity and scope of the problem. Investors need to understand the urgency of the issue you’re solving.
Emotional Appeal: If possible, personalize the problem by illustrating how it impacts individuals or businesses. This helps to humanize your pitch and make the problem more tangible.
Solution: How Your FinTech Product Solves the Problem
Once the problem is clear, the next step is to present your solution. This section should describe your product or service and explain how it addresses the problem in a unique and effective way.
Unique Value Proposition: Clearly outline what makes your solution stand out. What technology or approach are you using that others aren’t? Why is your solution better than existing alternatives?
User Experience: Highlight the customer journey and how your solution improves it. Investors will want to see that your product not only solves a problem but does so in a way that is user-friendly and efficient.
Market Opportunity: Sizing Up the Market Potential
Investors are highly interested in the market opportunity because it directly correlates with the potential return on their investment. In this section, you should provide a detailed analysis of the market size, growth trends, and potential for expansion.
Total Addressable Market (TAM): Estimate the overall market size if your solution were to reach its full potential.
Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM): Break down the market into segments to show which part of the market you can realistically capture initially.
Growth Projections: Use industry reports and market research to back up your claims about the market’s growth potential.
Business Model: Monetization Strategies for FinTech
A strong business model is essential for showing investors how your company will generate revenue. This section should detail the various ways you plan to monetize your product or service.
Revenue Streams: Identify your primary and secondary revenue streams. For FinTech, this could include transaction fees, subscription fees, or revenue-sharing agreements with partners.
Pricing Strategy: Explain your pricing model and how it aligns with your target market. Consider discussing your pricing compared to competitors and how you plan to adjust it over time.
Scalability: Investors will want to know that your business model is scalable. Discuss how you plan to grow your revenue streams as your user base expands.
Technology and Innovation: Highlighting Your Unique Edge
FinTech is driven by innovation, and this section should demonstrate the technological edge your company has. Investors are looking for cutting-edge technology that can disrupt traditional financial systems.
Core Technology: Describe the core technology that powers your solution, whether it’s blockchain, AI, machine learning, or a proprietary algorithm.
Intellectual Property: If applicable, discuss any patents or proprietary technologies that give you a competitive advantage.
Roadmap for Innovation: Highlight your plans for future technological advancements and how they will keep you ahead of the competition.
Competitive Analysis: Positioning Your FinTech in the Market
Understanding your competition is crucial in FinTech, where many players are vying for a slice of the market. This section should provide a detailed analysis of your competitive landscape.
Direct and Indirect Competitors: Identify your main competitors and analyze their strengths and weaknesses.
Competitive Differentiation: Clearly articulate what sets your company apart. What are you offering that competitors aren’t? How do you plan to maintain this competitive edge?
Barriers to Entry: Discuss any barriers to entry that protect your business from new competitors, such as high regulatory hurdles or proprietary technology.
Traction: Demonstrating Growth and Success Metrics
Traction is often one of the most critical components of a pitch deck. It shows investors that your FinTech company is already making progress and has a viable market presence.
Key Metrics: Highlight metrics such as user growth, revenue, customer retention rates, and any key partnerships or contracts.
Milestones Achieved: Showcase significant milestones your company has reached, such as product launches, successful pilots, or regulatory approvals.
Customer Testimonials and Case Studies: If applicable, include testimonials from satisfied customers or case studies that demonstrate the effectiveness of your solution.
Financial Projections: Roadmap to Profitability
This section is where you outline your financial projections, giving investors a clear picture of your expected growth and profitability.
Revenue Projections: Provide a forecast of your expected revenue for the next 3–5 years. Make sure these projections are realistic and backed by data.
Cost Structure: Outline your major cost drivers, including technology development, marketing, and operational expenses.
Break-Even Analysis: Show when you expect to reach profitability, and discuss any factors that could impact this timeline.
Funding Ask: How Much You Need and Why
Clearly state the amount of funding you are seeking and how you plan to use it. This section should tie together the previous components and explain why the requested funding is essential for achieving your business goals.
Use of Funds: Break down how the funds will be allocated, such as for product development, marketing, hiring, or regulatory compliance.
Funding Milestones: Explain how the funding will help you achieve specific milestones, such as expanding into new markets, developing new features, or scaling operations.
Team: Showcasing Your FinTech Expertise
Investors invest in people as much as they do in ideas. This section should showcase the strength and expertise of your team, as well as any advisors or board members.
Founders and Key Team Members: Highlight the backgrounds, experience, and expertise of your core team. Emphasize their achievements and relevance to the FinTech space.
Advisors and Partners: If you have industry experts or influential advisors supporting your venture, make sure to highlight them. Their endorsement can add significant credibility to your pitch.
Culture and Vision: Briefly touch on the company culture and long-term vision to show that your team is aligned and motivated to achieve success.
By meticulously covering each of these components, your pitch deck will not only provide investors with the information they need but also convey your FinTech company’s potential for success in a highly competitive and dynamic industry.
Design and Visuals: Making Your Deck Stand Out
In the competitive landscape of FinTech, a well-designed pitch deck can be the difference between capturing investor interest or losing it. The design and visuals of your pitch deck play a crucial role in delivering your message effectively and leaving a lasting impression. This section covers how to ensure your pitch deck is not only visually appealing but also communicates complex information clearly and persuasively.
Visual Consistency and Branding
Your pitch deck should be a visual extension of your brand, reflecting your company’s identity and values. Consistency in design creates a professional appearance and helps reinforce your brand throughout the presentation.
Brand Colors and Fonts: Use your company’s brand colors and fonts consistently across all slides. This not only reinforces brand recognition but also gives your deck a cohesive look and feel. Avoid using too many colors or fonts, which can make the deck look disjointed and unprofessional.
Slide Layout and Design Elements: Maintain a consistent layout across slides. For example, if you use icons to represent key points on one slide, use the same style of icons throughout the deck. Similarly, align text and images in a uniform manner across all slides to create a polished and orderly presentation.
Logo and Branding Elements: Incorporate your company logo and other branding elements subtly throughout the deck. Place the logo in a consistent location, such as the bottom right corner, and use it on all slides to maintain brand presence without overwhelming the content.
Simplifying Complex Financial Concepts
FinTech often involves sophisticated technology and complex financial concepts that can be challenging to convey. The goal is to simplify these concepts so that investors can easily understand the value proposition without getting bogged down in technical details.
Clear, Concise Language: Avoid jargon and overly technical language that might confuse or alienate your audience. Instead, use simple, clear language to explain your concepts. If you must use technical terms, provide a brief explanation or use analogies to make them more accessible.
Bullet Points and Short Sentences: Break down complex ideas into bullet points or short sentences. This makes the information easier to digest and keeps the audience engaged. Avoid dense blocks of text, which can be overwhelming and lead to information overload.
Visual Metaphors and Analogies: Use visual metaphors or analogies to explain complex concepts. For example, if your product streamlines payment processing, you might use an image of a highway to represent the speed and efficiency of your solution.
Using Data Visualization to Your Advantage
Data is a critical component of any FinTech pitch deck, but raw numbers alone can be difficult to interpret. Data visualization allows you to present data in a way that is both engaging and easy to understand.
Charts and Graphs: Use charts and graphs to visually represent key data points, such as market size, growth rates, or financial projections. Bar charts, pie charts, and line graphs are effective tools for illustrating trends and comparisons. Ensure that your charts are clean and straightforward, avoiding unnecessary clutter.
Infographics: Infographics are a powerful way to convey complex information quickly and clearly. Consider using infographics to summarize market research, illustrate user journeys, or highlight the benefits of your solution. Infographics combine images and text in a way that is visually appealing and easy to follow.
Heatmaps and Flowcharts: For more intricate data, such as customer behavior or product workflows, consider using heatmaps or flowcharts. These tools help break down complex processes into manageable visual components, making it easier for investors to grasp how your solution works.
Highlight Key Metrics: Use color, bold text, or icons to highlight key metrics or data points that you want to stand out. This draws the audience’s attention to the most critical information and ensures they don’t miss your main points.
Maintaining visual consistency, simplifying complex concepts, and effectively leveraging data visualization are key strategies to ensure your pitch deck not only looks professional but also delivers your message with impact. Thoughtful design choices can make your deck memorable, enhancing your chances of standing out and securing investor interest.
Tailoring Your Pitch Deck for Different Audiences
A one-size-fits-all approach rarely works when pitching to investors, especially in the diverse landscape of FinTech funding. Different types of investors have varying priorities and expectations, and your pitch deck should be tailored accordingly to maximize its effectiveness. This section explores how to adjust your pitch for different stages of investment and for specific investor types.
Adjusting the Narrative for Seed vs. Series A Investors
The stage of your startup significantly influences what investors are looking for, and your pitch deck should reflect this. Seed and Series A investors have different expectations, and understanding these differences is key to crafting a persuasive narrative.
Seed Investors: At the seed stage, investors are typically more interested in the vision and potential of your FinTech startup rather than detailed financial projections. Your pitch deck should focus on the problem you’re solving, your innovative solution, and the size of the opportunity. Highlight any initial traction, such as early customer interest, a prototype, or a pilot program, to demonstrate that your idea has legs. Seed investors are often betting on the team and the concept, so make sure to emphasize the passion, expertise, and commitment of your founding team.
Series A Investors: By the time you reach Series A, investors are looking for more concrete evidence that your FinTech company can scale and generate substantial returns. Your pitch deck for Series A should include detailed financial projections, unit economics, and a clear path to profitability. At this stage, investors want to see solid traction, such as significant user growth, revenue, or strategic partnerships. Additionally, your business model should be well-defined and tested, with a clear plan for how to deploy the capital to scale your operations and capture market share.
Emphasizing Regulatory Compliance for Institutional Investors
Institutional investors, such as banks, venture capital firms with a focus on financial services, or large private equity firms, place a strong emphasis on regulatory compliance, given the heavily regulated nature of the financial industry. Tailoring your pitch deck to address these concerns is crucial when targeting this audience.
Regulatory Awareness: Start by demonstrating your understanding of the regulatory landscape relevant to your FinTech product. Clearly outline the specific regulations that apply to your business, whether it’s data protection laws, anti-money laundering (AML) requirements, or consumer protection regulations. Investors need to know that you’re not only aware of these regulations but also have a plan to comply with them.
Compliance Strategy: Detail the measures you’ve put in place to ensure compliance. This might include building a robust compliance team, integrating compliance checks into your product development process, or using technology to automate compliance tasks. For example, if your product involves handling sensitive financial data, describe how you’ve implemented strong encryption and data security protocols.
Regulatory Approvals and Certifications: If you’ve already obtained any regulatory approvals or certifications, highlight them prominently. These are strong indicators of your company’s credibility and readiness to operate within the financial industry. If you’re in the process of seeking approval, provide an update on the status and timeline.
Risk Management: Institutional investors are particularly concerned with risk management. Discuss how your company mitigates regulatory risks, including contingency plans for potential changes in regulations or unexpected compliance challenges. Highlight any partnerships with legal or compliance experts that enhance your ability to navigate the regulatory environment.
Tailoring your pitch deck to suit the specific needs of your audience not only increases the likelihood of securing investment but also demonstrates your understanding of the financial industry’s nuances. By adjusting your narrative and focusing on what matters most to different types of investors, you position your FinTech startup for success in fundraising.
Common Mistakes to Avoid in FinTech Pitch Decks
Creating a pitch deck that resonates with investors requires more than just showcasing your innovation and potential. It’s equally important to avoid common pitfalls that can undermine your message or cause investors to lose interest. Here are some of the most frequent mistakes FinTech companies make in their pitch decks and how to avoid them.
Overloading with Technical Jargon
FinTech is inherently technical, involving complex algorithms, advanced data analytics, and regulatory intricacies. However, bombarding investors with excessive technical jargon can be a major turnoff. Most investors are not experts in every aspect of technology, and overwhelming them with too much technical detail can make your pitch confusing and difficult to follow.
Simplify the Language: Focus on communicating the value of your technology rather than getting lost in the details of how it works. Use clear, straightforward language that highlights the benefits and impact of your technology. If technical explanations are necessary, provide them in simple terms or use analogies that make complex concepts easier to understand.
Focus on the Big Picture: Keep the emphasis on the problem your technology solves and the results it can deliver. Investors are more interested in understanding how your product makes a difference in the market and the value it creates for users than in the specific technical processes behind it.
Neglecting Risk Management and Compliance
In the highly regulated financial industry, ignoring or downplaying risk management and compliance in your pitch deck can raise red flags for investors. FinTech companies are often subject to stringent regulations, and failing to address how your company manages these risks can make investors wary of potential legal or regulatory challenges down the road.
Highlight Compliance Efforts: Clearly outline the steps your company has taken to ensure regulatory compliance. This includes adhering to relevant financial regulations, data protection laws, and industry standards. Mention any legal consultations, compliance teams, or partnerships with industry experts that bolster your ability to navigate the regulatory landscape.
Discuss Risk Management: Investors want to know that you’ve thought through potential risks and have plans in place to mitigate them. Address risks related to market volatility, regulatory changes, cybersecurity threats, and operational challenges. Providing a well-considered risk management strategy shows investors that you’re prepared for challenges and can protect their investment.
Failing to Address Scalability
Scalability is a crucial consideration for investors, particularly in the FinTech sector, where the ability to grow rapidly and handle large volumes of transactions is key to success. If your pitch deck fails to address how your company plans to scale, it can leave investors doubting your long-term viability.
Demonstrate Scalability: Clearly explain how your technology, infrastructure, and business model are designed to scale as demand increases. This could involve discussing cloud-based solutions, modular architectures, or scalable customer support models. Investors need to see that your company can grow without compromising performance or security.
Provide Evidence: If possible, back up your claims about scalability with evidence. This could be in the form of case studies, pilot program results, or projections based on current growth. Showing that your company has already scaled successfully in certain areas or is well-positioned to do so can boost investor confidence.
Avoiding these common mistakes ensures that your pitch deck remains focused, clear, and aligned with investor expectations. By sidestepping these pitfalls, you increase the likelihood that your message will resonate, helping you secure the funding needed to take your FinTech startup to the next level.
Pitch Deck Examples: Learning from the Best
One of the most effective ways to craft a compelling pitch deck is to learn from those who have successfully secured funding in the past. By analyzing case studies of successful FinTech pitch decks, you can gain valuable insights into what works, why it works, and how you can apply these strategies to your own deck. This section will explore some notable examples and dissect the key elements that contributed to their success.
Case Studies of Successful FinTech Pitch Decks
Here are a few examples of FinTech companies that have used their pitch decks to secure significant investment, along with a breakdown of what made their presentations stand out:
Square
Background: Square, a payment processing company, is one of the most well-known FinTech startups. In its early days, Square’s pitch deck played a critical role in attracting investors who saw potential in its simple, innovative solution for small businesses.
Key Takeaways:
Clarity in Problem-Solution Fit: Square’s pitch deck clearly articulated the pain points faced by small businesses in accepting card payments and presented Square’s reader as an intuitive, cost-effective solution.
Market Opportunity: The deck effectively communicated the size and growth potential of the market, emphasizing the vast number of small businesses that could benefit from Square’s product.
Traction: Early traction, such as user adoption rates and revenue growth, was prominently displayed, providing investors with confidence in the company’s potential.
TransferWise (now Wise)
Background: TransferWise disrupted the international money transfer market with its low-cost, transparent service. The company’s pitch deck helped secure significant funding by addressing a widespread problem in a large, underserved market.
Key Takeaways:
Customer-Centric Approach: TransferWise’s deck focused heavily on the customer experience, illustrating the pain of hidden fees in traditional money transfers and how their solution provided a fair alternative.
Strong Visuals: The pitch deck used clean, simple visuals to explain how the product worked and the benefits to customers, making complex financial processes easy to understand.
Emphasis on Transparency: Transparency was a core value of TransferWise, and this was clearly reflected in the pitch, which resonated with investors looking for ethical and disruptive solutions in finance.
Robinhood
Background: Robinhood revolutionized stock trading by offering commission-free trades. The company’s pitch deck highlighted the democratization of finance and its appeal to a new generation of investors.
Key Takeaways:
Bold Vision: Robinhood’s deck presented a bold vision of making finance accessible to everyone, which strongly appealed to investors interested in socially impactful businesses.
Scalability: The pitch deck clearly demonstrated how the platform was built to scale, with a focus on user acquisition strategies and the network effects of its business model.
Simplified Message: Despite the complexity of financial markets, Robinhood’s message was simplified to appeal to both novice investors and those familiar with the industry, making it easy for investors to see its widespread appeal.
What Worked and Why
By analyzing these successful pitch decks, several key elements emerge that consistently contribute to their effectiveness:
- Clear Problem-Solution Fit: Each of these pitch decks begins with a clear identification of a significant problem in the market and follows up with a simple, yet powerful, solution. Investors quickly grasp the value proposition, which is essential for building interest early in the pitch.
- Strong Market Opportunity: A compelling market opportunity is a common thread among successful pitch decks. These companies effectively communicated the size of the market, the demand for their solution, and the potential for growth. This reassures investors that the startup has room to scale and capture significant market share.
- Early Traction and Metrics: Successful pitch decks often include evidence of early traction, such as user growth, revenue, or strategic partnerships. These metrics provide tangible proof that the company is gaining momentum and that the business model is viable.
- Simplified and Engaging Visuals: The best pitch decks use visuals to enhance understanding and engagement. Whether through infographics, charts, or simple illustrations, these decks avoid overwhelming the audience with text and instead let visuals tell the story.
- Alignment with Investor Values: Whether it’s transparency, innovation, or democratization, these companies aligned their pitches with values that resonated with their target investors. This alignment helped to create a connection between the startup’s mission and the investor’s goals.
By studying these examples and incorporating these elements into your own pitch deck, you can increase the likelihood of capturing investor attention and securing the funding you need.
Final Touches: Preparing for the Pitch
With your pitch deck finalized, the next step is to prepare for the actual presentation. This is where all your hard work comes together, and how you deliver your pitch can be just as important as the content itself. In this section, we’ll focus on the final touches that can make your pitch truly stand out: rehearsing your presentation and handling investor Q&A with confidence.
Rehearsing Your Presentation
No matter how well-crafted your pitch deck is, its effectiveness hinges on your ability to deliver it smoothly and confidently. Rehearsing your presentation is crucial to ensure you communicate your message clearly and handle the unexpected with ease.
Practice with the Deck: Go through your pitch deck multiple times, practicing your timing, tone, and pace. Make sure you’re familiar with every slide so you can transition smoothly between them without losing your flow. Aim to keep your pitch concise — typically 15–20 minutes — leaving ample time for questions.
Tailor Your Delivery: Consider your audience when rehearsing. If you’re presenting to a group of investors with strong financial backgrounds, you may want to emphasize your financial projections and business model. If your audience includes more generalists or non-technical investors, focus on the problem, solution, and market opportunity in layman’s terms.
Get Feedback: Practice in front of a trusted group of colleagues, mentors, or advisors who can provide constructive feedback. They can help identify areas where your message may not be clear, where you might be rushing, or where additional explanation may be needed.
Prepare for Technical Issues: Ensure you’re comfortable with the technology you’ll be using during your pitch, whether it’s Zoom, PowerPoint, or another platform. Have a backup plan in case of technical difficulties, such as printing key slides or having a second device ready.
Handling Investor Q&A with Confidence
The Q&A session is often the most critical part of your pitch, as it gives investors the chance to dig deeper into your business and assess how well you understand your market, product, and strategy. Handling this part with confidence can leave a lasting positive impression.
Anticipate Questions: Think through the questions investors are likely to ask and prepare clear, concise answers. Common questions might include: “What are the biggest risks to your business?” “How do you plan to scale?” “Who are your biggest competitors, and how do you differentiate?” By anticipating these questions, you can respond quickly and confidently.
Be Honest and Transparent: If you don’t know the answer to a question, it’s better to be honest than to guess or provide misleading information. Investors appreciate transparency and will value your willingness to acknowledge challenges or areas where you need further research.
Stay Composed Under Pressure: Investors may challenge you on certain points to see how you handle pressure. Stay calm and composed, even if the questions are tough or seem critical. Take a moment to think before responding, and keep your answers focused on the facts.
Turn Questions into Opportunities: Use the Q&A as an opportunity to further highlight the strengths of your business. If an investor asks about competition, you can use the answer to reiterate your unique value proposition. If they ask about risks, you can discuss your risk management strategies in more detail.
Engage with the Audience: Maintain eye contact and engage with the investors as you answer their questions. This shows confidence and helps build a connection. Remember, the Q&A is a dialogue, not just a test — use it to build rapport and demonstrate your deep understanding of your business.
With careful rehearsal and thoughtful preparation for the Q&A session, you’ll be ready to deliver a compelling pitch that not only captures investor attention but also instills confidence in your ability to lead your FinTech company to success. By being well-prepared and engaging during the presentation, you set the stage for productive funding discussions and pave the way for future growth.
“Make it simple. Make it memorable. Make it inviting to look at.”
— Leo Burnett
